CASES

Selected projects demonstrating a strategic approach to PR and communications

Axel Conculting

PR specialist / Content strategist

Tikom

Positioning / Strategy / SMM

Iman Invest

PR / Strategiya / Influence Marketing

Axel Conculting

PR specialist / Content strategist

For the consulting company Axel Consulting, strategic content was developed in the fields of consulting, strategy, and branding, which strengthened the brand’s expert positioning.
A corporate website was created.
In social media, an image of an agency with strategic thinking and a systematic approach to communications was formed.
Areas:
PR | Strategy | Influencer Marketing

Key components of the strategy:

• Wide-reach visual content

Smartphones, PS5 consoles, and gadgets were regularly presented through high-quality photos and videos, generating interest and purchase desire.

• Trending videos (Reels)

New products, usage processes, and product advantages were presented in a dynamic format, increasing reach on Instagram.

• Sales-oriented offers

Focus on convenient payment options (for example, “50/50”), fast delivery, and real customer value.
Strategic goal:
To position the brand as a premium technology provider, communicate innovation to a young audience, and directly influence sales growth through trust and brand awareness.

Tikom

Positioning / Strategy / SMM

PR campaign
The PR campaign for Iman Invest was built around the idea of connecting spiritual values with real-life success.

• At the center of the campaign were real stories of people whose lives changed thanks to faith, honesty, and right intentions.

Strategy:

• PR approach based on storytelling
• Content that builds trust through real heroes
• Short videos, interviews, and formats adapted for social media

Key focus:

• To show that faith is not an abstract concept, but a conscious life choice that brings practical results.

Iman Invest

PR / Strategiya / Influence Marketing

CTAU

PR specialist / Content strategist

AVA Trade

Strategy / SMM

MacBro

PR / Strategiya / Influence Marketing

Uzbekistan Gastronomic Tourism Association
Strategic directions:
PR and communication
Through the website and social platforms, the uniqueness of Uzbek cuisine is promoted as a tourist brand at the international level.
Content strategy:

• “Top 10 restaurants and dishes”
• Blog and news about gastronomic trends
• Festivals and gastronomic projects

The platform connects Uzbekistan’s gastronomic heritage with the tourist experience, forming an open catalog of restaurants and events for an international audience.

CTAU

PR specialist / Content strategist

AVA Trade used a visually oriented SMM strategy to strengthen its position as a leading supplier of printing equipment and UV printers in Uzbekistan.
The content regularly featured:

• the product portfolio;
• practical use of equipment and real customer experience;
• showroom life and new equipment deliveries.

AVA Trade

Strategy / SMM

Key directions of the SMM strategy:
Visually focused content
Reels and photo posts featuring Apple, Dyson, and other brands — dynamic, high-quality, and engaging.
Focus on benefits and trends
Content highlights functionality, new models, and promotions, motivating users to take action.
Building trust
Videos featuring the brand founder and influencers, emphasizing product originality and warranty.
PR and strategy:
Public communication is aligned with a unified strategy:
MacBro is positioned as a center for original gadgets, warranty service, and modern technologies.
PR materials, media coverage, and social media content strengthened trust and the brand’s leadership.
Announcements and events:

• “Apple Week” and autumn discounts
• New Year campaigns
• Opening of a new MacBro branch in Tashkent

MacBro

PR / Strategiya / Influence Marketing

Ready to start working on your communication strategy?

Sign up for a personal consultation and let’s discuss opportunities for developing your brand